Skip Navigation LinksAreas-of-expertise

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Areas of expertise...
 

  • Brand development, brand equity and stretch
  • Advertising/creative development (UK Hall & partners trained)​
  • Retailing (apparel, supermarkets and suppliers), shopping centres
  • Media usage habits (to target best use of the media budget)
  • NPD, concept development, product positioning
  • Packaging
  • Category management
  • Customer experience
  • C​​ustomer and Business to Business research

 

Sectors of particular experience include...

           

  • FMCG (food,confectionary, soft drinks, toiletries, household cleaning) 
  • Clothing/fashion (womens, mens, lingerie, kids)
  • Homewares
  • Baby (baby clubs, baby products, psychology of mums)
  • Kids, teenagers
  • Alcoholic drinks
  • Airlines
  • Automotive
  • Finance/ insurance
  • Healthcare/ social 
    • including emotionally  sensive work with breast and ovarian cancer patients, those with bowel incontinence - and hard to reach groups
    • research with particular cultural groups eg (Mandarin and Cantonise speaking) Chinese, Vietnamese, Middle Eastern and Muslim

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Client expeience...

  • M&S, Bhs, Arcadia group (apparel, homewares)
  • Asda, Tesco, Waitrose, Sainsbury's, M&S (supermarkets, loyalty schemes in schools)
  • suppliers to Asda, Waitrose​
  • P&G, Unilever
  • Mars, Heinz, Kellogg's, Pepsi, Fruit Shoot, Uncle Toby's, Burton's Biscuits,​
  • Guinness, Budweiser
  • Adelaide Bank, Allianz, BUPA, MBF 
  • IBM (media experience)
  • Audi, BMW 
  • Qantas
  • Bounty Baby (sample) bags
  • Butlins holiday camps
  • Hallmark cards
  • UK NHS
  • ...to name but a few...​

 

  
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